Under Armour creates an athlete army in 'Rule Yourself' spot
THE ONLY WAY IS THROUGH
Under Armour connects with runners using premium partner and influencer content
4 Ways Under Armour Grew To Steal Adidas' #2 Spot
Under Armour Advertising, Marketing Campaigns and Videos
History
A look back at Under Armour's Rule Yourself ad campaign
Watch out Nike: Under Armour is coming to get you | PR Week
Under Armour Launches I WILL™, Its Biggest Ever Global Marketing Campaign
CASE STUDY: Under Armour's I Will What I Want Campaign - Mythos
Top 5 Under Armour Ad Campaign Moments – Footwear News
Iconic Ads: Under Armour - I Will What I Want
Top 5 Under Armour Ad Campaign Moments – Footwear News
Under Armour debuts 'We Will' marketing campaign - Baltimore Business Journal
The Rock is the 'ultimate motivator' in Under Armour's new marketing blitz - Baltimore Business Journal
Under Armour's Marketing Strategy: A Case Study | SB
Top 5 Under Armour Ad Campaign Moments – Footwear News
Under Armour Launches 'Rule Yourself' Campaign
Under Armour Marketing Campaign to Women
Under Armour | I Will What I Want | Droga5
Under Armour | I Will What I Want | Droga5
For Under Armour, a Focus on Shoes - Advertising - The New York Times
Dwayne Johnson just dropped his latest Project Rock ad campaign
Under Armour Unveils Newest Chapter Of I WILL WHAT I WANT™ Campaign Featuring Gisele Bundchen
