After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
NVIDIA GeForce GTX Titan Xp 12GB GDDR5X Graphics Card - 900-1G611-2530-000 for sale online | eBay
Grafische kaart NVIDIA TITAN Xp | NVIDIA
Nvidia GTX 1080 Ti vs Titan Xp: a comparison - Tech Advisor
Hands-on With NVIDIA's TITAN Xp Star Wars 'Galactic Edition' Graphics Card – Techgage